Neelesh Thakur, Senior Product Designer
A daily game that brings people back to Orbit
A coins and rewards layer that gives people a daily reason to come back, and a bigger one to finish their car tasks.
Inside this case study
- Car tasks are too rare to bring people back
- The goal was to bring people back every week or month
- Six ways to bring people back
- Four reasons people come back
- How other apps use games and rewards
- Coins every day, and more for finishing real tasks
- Every case in the flow has a next step
- Three ways into Play Zone
- Four intro cards explain the game
- Daily rewards that grow each day
- Play a round, or earn more coins
- What you can win
- Your rewards, and the error screens
- Why it did not ship