Neelesh Thakur, Senior Product Designer
A simpler FASTag recharge for the Cars24 app
Why almost nobody recharged their FASTag on Cars24, and a redesign built on one tap, autopay and honest failure states.
Inside this case study
- Cars24 had FASTag. Hardly anyone used it.
- The goal was more recharges and repeat users
- Why people did not recharge on Cars24
- Cars24 is missing from FASTag search results
- Four questions the redesign had to answer
- How Park+, CRED, Paytm and Cars24 handle recharge
- What was wrong with our current screens
- Each problem, its fix, and what it should improve
- Your car, its balance, and one tap to recharge
- Autopay tops up the FASTag on its own
- Clear screens when a payment fails
- Recharge history and error screens
- Six more ideas to build the recharge habit
- Why it did not ship