Neelesh Thakur · Senior Product Designer Portfolio

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Neelesh ThakurProduct designer (doing AI coding)

Currently senior product designer at Delicut, ex Cars24

I explore. I question. I design. I simplify.

5+ years of experience
NIFT graduate
Claude coder

Neelesh at his desk, working with Claude and Figma

My few selected work

A simpler FASTag recharge for the Cars24 app

Why almost nobody recharged their FASTag on Cars24, and a redesign built on one tap, autopay and honest failure states.

30+ screens designed
Shelved before launch

Cars24

A daily game that brings people back to Orbit

A coins and rewards layer that gives people a daily reason to come back, and a bigger one to finish their car tasks.

100 coins a day
Shelved before launch

Cars24

A location page that brings people into stores

Cars24 had no location page. I designed one that helps people find a store near them and decide to visit.

42% calls to stores
64% store page visits

Cars24

An Explore tab that sells Buy, Sell, Car Check and Loans

Built only from CMS image slots. Each tab answers what its buyer worries about.

36% opened Explore
20% went on to check cars

Cars24

A new Times Internet homepage that brings in advertisers

Reach, proof and CTAs in the right places, for India’s largest digital products company.

40+ products
14 languages

Times Internet

Bharat RTO grew from 3K to 6 lakh users

Redesigning a vehicle management app so people didn’t just install it. They stayed.

200x active users
150% onboarding

Cars24

My fun experiments

Things I built with AI. Drag the canvas in any direction and click anything to open it.

Web app

One command centre for everything

The app I run my week on. Tasks, projects, a journal and metrics, in one place.

Try the demoOpens right here

Learning platform

A design mentor that shows up daily

My own learning system. 114 design concepts, flash cards and interview practice.

Try itOpens right here

Interactive hero

A hero you can play with

Pull a container out of the stack and a crane picks it up and stacks it back.

Pull one outThe crane restacks it

Good to know before you reach out

End to end product design. That means research, flows, wireframes, UI and design systems. Right now I’m leading design for a 0→1 product at Delicut. Before that I worked on Bharat RTO, the CARS24 homepage and the CARS24 CMS.

Gurugram, India. My current role is with Delicut, a healthy meal subscription service in Dubai.

Closely, and early. I bring research and options, not finished screens. I agree the tradeoffs with product and tech, and I stay through handoff until it ships. At CARS24 I also set up a design system so teams could ship faster and stay consistent.

Where I have them, yes. Bharat RTO grew onboarding by 150% and session time by 277%, and the new location page lifted calls to stores by 42%. For the Explore tab I only have the designs, so that case study shows the reasoning instead.

Yes, mostly for prototyping and building. I built this portfolio with Claude and the Figma MCP. I also wrote a Claude Code skill that reviews React Native work like a principal engineer. The experiments are just above.

Email or find me on LinkedIn. My resume is here.

5+ years of product design

Hi, I’m Neelesh. I design for real life, not the screen.

I’ve been designing unofficially since I was a child. I saw product design in the smallest problems of life and in the things around me.

I was into games too, and finding solutions for a business felt the same. I look for the dots causing the problem, work out what to research, then test. It’s a journey.

Currently playing at Delicut as a senior product designer.

Gurugram, India
Senior product designer, Delicut
NIFT graduate

Where I’ve worked

Oct 2025 to Present

Delicut

Senior Product Designer · Dubai

Led the redesign and evolution of Delicut, simplifying complex nutrition into intuitive meal planning experiences. Also built Molt from zero to launch, owning branding and end to end product design across the user app, coach app, delivery app and admin panel.

Impact

Simplified nutrition and meal planning workflows through intuitive UX.
Established a scalable design foundation for Delicut.
Built Molt’s brand and product ecosystem from the ground up.

Jun 2024 to Jan 2026

CARS24

Product Designer · Gurugram

Bharat RTO. Onboarding 150%, session time 277%, retention 72.7%.
Headed the CARS24 homepage. Fixed visibility for each business and planned placements for key occasions.
Built and led the CARS24 CMS, with a design system that helped teams ship faster.

Jan 2021 to Sep 2024

Dew Solutions

Product Designer → Product Designer 2 · Gurugram

Owned projects end to end, from research and flows to wireframes, prototypes, testing and handoff.
Worked with PMs, researchers and engineers; presented decisions to stakeholders.
Contributed to the design system for a consistent experience.

Off the clock, I draw

Pencil, ink and a tablet. Faces, creatures and everyday things, drawn up close.

Questions about me

Bharat RTO. It grew from 3K to 6 lakh users, and the case study shows the whole journey, from research to 12 homepage designs and an onboarding that grew 2.5x.

Mostly consumer apps, at scale and from zero. Vehicle services with Bharat RTO. The homepage, Explore tab, store pages, FASTag and a daily game at CARS24. A homepage for Times Internet that holds everything from The Times of India to Cricbuzz. And now healthy meal subscriptions at Delicut.

Yes, that’s my job right now. At Delicut I lead design for a 0→1 product end to end, from onboarding and plan creation to meal selection and subscriptions. I built its design foundation from scratch too.

I look for the dots causing it before I touch a screen. Then I work out what to research, shape a few options and test them. At Bharat RTO that meant finding where people dropped off in onboarding, then fixing one step at a time.

Yes, at every job. I built Delicut’s design foundation from scratch, set up a design system with the CARS24 CMS so teams could ship faster, and contributed to the design system at Dew Solutions.

I studied design at NIFT, a B.Des in Fashion and Lifestyle Accessories, from 2017 to 2021. I worked as a graphic designer at Olive Planet in 2020, then moved to product design at Dew Solutions in 2021 and grew to Product Designer 2 there.

I draw, with pencil, ink and a tablet. Mostly faces, creatures and everyday things, and some of them are on the desk just above. I’ve also always been into games.

Cars24 · FASTag recharge · Redesign Not shipped

A simpler FASTag recharge for the Cars24 app

Cars24 already let people recharge their FASTag, but almost nobody did. I found out why, studied the apps people already use for it, and redesigned the flow around one tap recharge, autopay and clear screens when a payment fails.

A narrated walkthrough of this case study

Problem

FASTag recharge sat inside a buy and sell app that nobody linked with tolls. The few who tried it found clutter, no alerts and no reason to trust it.

What I did

I audited search and app store results, studied four competitor flows and took apart our own screens. Then I redesigned it around one car, one balance, one tap.

Status

Designed end to end and in development when a new Chief Product & Technology Officer joined. Priorities changed overnight and it was shelved.

1.67Mmonthly Cars24 app users

145Kmonthly Orbit users, where FASTag lived

4competitor flows taken apart

30+screens, every outcome covered

RoleProduct Designer

CompanyCars24

PlatformAndroid & iOS app

StatusNot shipped · 2025

Cars24 had FASTag. Hardly anyone used it.

People open Cars24 to buy or sell a car. FASTag recharge lived in Orbit, the car ownership side, which reached about a tenth as many people.

1,668,567Cars24 app users a month · 186,306 a day

145,157Orbit users a month · 7,290 a day

~9%Orbit’s monthly users, as a share of Cars24’s

The goal was more recharges and repeat users

Grow recharge transactions and retention. Bring more people to the FASTag tab. Cut drop offs and support queries. Build a better experience that brings people back.

Outcome metrics

FASTag recharge MAU
Recharge completion rate
D30 and D60 retention
Average recharge amount per user
Drop off rate at each step
Satisfaction, from NPS and app reviews

Input metrics

MAU of the recharge flow
Average time per session
Daily recharge and balance check requests
Error rate in bank detection

Benchmarked against

PhonePeCREDPaytmPark+Google Pay

Why people did not recharge on Cars24

Six reasons, from how people think about Cars24 to what happened once they tapped in.

The wrong idea of Cars24Cars24 means buying and selling. PhonePe, Paytm and Park+ already own “utility and recharge”.

Problems after the tapAn unfamiliar flow, no visible benefit, slow loads and confusing copy.

Hard to manageThose who tried may have found it hard to navigate, so they didn’t keep their FASTag here.

No trust, no urgencyNo low balance warning, no “blocked soon” alert, no toll estimate, and no payment partners they knew.

Habits live elsewhereThe market leaders are payment apps people already trust, or brands known for FASTag.

Invisible in searchSearch “FASTag recharge” on the web or the App Store and Cars24 doesn’t appear.

Cars24 is missing from FASTag search results

Google shows Park+, IHMCL, Paytm and Freecharge. The App Store shows My FASTag, Park+, Vi and others. Not one result is Cars24.

Search results for — Web and App Store results for “fastag recharge”.

Four questions the redesign had to answer

Secondary research turned the problems into questions the redesign had to answer.

How can people find their FASTag details easily, when Paytm and PhonePe aren’t built around it?

How do we keep people aware of their balance, and help them when it hits zero?

How can one person keep two or more FASTags in one app without the hassle?

How do we give a dedicated history of recharges and toll deductions?

How Park+, CRED, Paytm and Cars24 handle recharge

On Park+, CRED, Paytm and Cars24, I recharged a car that was already added and added a new one, screen by screen.

Park+Grabs attention and builds trust. But it adds hurdles and too much information.

CREDClean and to the point. Data is well spaced, the design feels reliable, and it ends on history.

PaytmClean and short. FASTag shows on the first screen, and offers stay small.

Cars24Too much information, and nothing that pulls you back.

Recharge flows of Park+, CRED, Paytm and Cars24 side by side — Recharging a car that’s already added on Park+, CRED, Paytm and Cars24.

What was wrong with our current screens

Each note is something the redesign had to fix.

The existing Cars24 FASTag screens with design notes — The existing FASTag tab, the list of cars and the recharge screen.

01A banner with no job.It doesn’t delight or build trust. It’s a space for a promotion, with no promotion in it.

02An orange button on every car.Too many buttons. It’s hard to choose, and hard to track.

03No alerts, no history.Nothing says a balance is low, and there’s nowhere to see what was spent.

04Search falls to the bottom.If adding a FASTag matters, it should stay at the top.

05Facts nobody needs.A FASTag owner doesn’t need “What is FASTag?” under their cars.

06Labels that look like buttons.“Current balance” looks like you can tap it. And with no tax, the payment summary just repeats the amount.

Each problem, its fix, and what it should improve

The plan the team agreed on, each fix tied to the number it should move.

IssueFixMoves

Cars24 missing from FASTag searchesSEO and ASO through tags, screenshots and titlesRecharge MAU · traffic

Nobody links Cars24 with utilitiesIn app nudges, banners, and onboarding to the ownership sideD30/D60 retention · completion

Complex, cluttered UISimpler flow, less information, one clear CTACompletion rate · NPS

No urgencyLow balance and “blocked soon” alerts, toll estimatesRecharge MAU · average recharge

Competitors own the habitBundle what only Cars24 can offer, FASTag and your car togetherRecharge MAU · drop offs

No reason to exploreA clean, premium UI people want to openFirst time recharge conversion

No rewards on rechargeCashback and rewards, with card partnersRepeat recharges · volume

No usage viewMonthly spend and upcoming toll estimatesEngagement · retention

No auto top upAutopay below a balance you chooseRecharge volume · retention

Your car, its balance, and one tap to recharge

Your car leads the page. The balance and its state sit right under it, with a single button to recharge.

FASTag home for a first time user — 01Start with the numberThe first screen asks for one thing, the vehicle number. Offers and reasons to trust sit below it.

A car with its FASTag balance and recharge button — 02Your car comes firstBalance, its state, when it was last updated, the issuing bank and autopay, in one card.

Choosing a recharge amount — 03Pick an amount, payPreset amounts, the current balance, and a summary that only shows what matters.

Recharge successful with an autopay offer — 04A receipt that sells autopaySuccess shows the transaction, then offers autopay at the moment it means the most.

Autopay tops up the FASTag on its own

The real fix for zero balance panic is to let the FASTag top itself up.

Setting up FASTag autopay — 01Choose a top upRecharge automatically when the balance falls below a level you set, with a minimum and maximum.

Autopay set up — 02Done, and what you getInstant alerts, a monthly summary and automatic recharge, explained once.

Two cars, each with its FASTag and history — 03Every car, one swipe awayMore than one FASTag in one place, each with its own balance and history.

Clear screens when a payment fails

Payments fail. Each outcome gets its own screen, a plain explanation and a way forward.

Recharge pending — 01PendingTaking longer than usual. Don’t go back, we’re on it.

Recharge failed with a retry button — 02FailedAny debited money comes back within 7 days. Retry, or raise a dispute.

Choosing a dispute reason — 03Raise a disputeThe real reasons, in plain words, so the right team picks it up.

Complaint received with its ID — 04Complaint receivedA transaction ID and complaint ID to keep, so there’s no guessing what happens next.

Recharge history and error screens

Every recharge and toll in one list, adding a car in a sheet, and errors that explain themselves.

Recharge and toll history — 01One historyRecharges and toll charges together, each marked success or charge.

Adding a new vehicle in a sheet — 02Add a car in placeA sheet over your garage, not a new journey.

Invalid FASTag bank explained — 03Errors that explainWrong bank or a tag linked to the chassis. It shows the likely reasons, not a code.

Over 30 screens in all, including loading states, changing banks, maximum amounts, bill failures and help & support.

Six more ideas to build the recharge habit

A better flow alone wouldn’t beat a habit. Here is the plan around it.

A smart assistantRecharge reminders, and a warning before a trip if the balance won’t last.

A FASTag dashboardHistory, toll spend by route, and “did you overspend this month?”

Trust, up frontAn NHAI partner badge, bank logos, and a clear note that payment is encrypted.

RewardsCoins or cashback on recharges, and a free toll for a three month streak.

“Your car, one app”A campaign in three phases. First education, then incentives, then social proof.

PartnershipsRecharge through top banks, and FASTag bundled with Cars24 loans and insurance.

“Cars24 isn’t just where you buy or sell your car. It’s where you own it smartly. FASTag is the easiest daily proof of that.”The north star

Why it did not ship

The flow was designed end to end and was in development. Then a new Chief Product & Technology Officer joined, priorities were reset in a day, and FASTag came off the roadmap. It never shipped, so there are no results to show, only the thinking.

01Find out why before deciding what.The problem wasn’t the recharge screen. Nobody thought of Cars24 for FASTag at all.

02Tie every fix to a number.Mapping each issue to a metric made the plan easy to agree on, and easy to measure.

03Design for when things go wrong.Pending, failed and disputed payments are where trust is won or lost.

Cars24 · Orbit · Gamification Not shipped

A daily game that brings people back to Orbit

Most car chores come up once a year. I designed a light game layer for Orbit with daily coins, a quick game and real rewards. The goal was to give people a reason to come back between chores, and a bigger reason to finish the tasks that matter.

A narrated walkthrough of this case study

Problem

Orbit’s tasks, like challans, insurance, PUC and FASTag, come up months apart. So there’s no habit to build on.

What I did

Mapped how often each task happens and studied how other apps use coins, streaks and wheels. Then designed the whole loop. That covered entry points, intro, daily coins, the game, rewards and every edge case.

Status

Designed end to end, then shelved before launch.

100free coins every day, just for logging in

50coins to play a round

6car tasks that earn badges and bonus rewards

20+screens, edge cases included

RoleProduct Designer

CompanyCars24

ProductOrbit · car ownership

StatusNot shipped · 2025

Car tasks are too rare to bring people back

Orbit helps people handle owning a car, like challans, insurance, PUC and FASTag. Almost none of it comes up often enough to bring people back.

RareChallan payment, which may not happen for a year or longer.

Every 6 to 12 monthsCar service and insurance renewal once a year. PUC every six months.

Every 1 to 3 monthsFASTag recharge, about every two months.

The goal was to bring people back every week or month

Get people to check and finish their pending tasks regularly, so they come back weekly or monthly. Make it feel rewarding and easy, not a chore.

The impact we wanted

More challans paid and insurance renewed on time
A habit of checking pending tasks
More visits, longer sessions, happier users
Trust that Orbit keeps you on top of things, and rewards you for it

The constraints

A minimal format
A structure other business units can reuse
The aim is to keep people coming back, with a little delight

Six ways to bring people back

Before choosing a game, I listed the levers, and why people would care.

RewardsCashback, points or discounts on future transactions for paying on time.

Streaks & milestonesMonthly streaks and badges, like “Responsible Citizen”, that unlock benefits.

Smart nudgesPersonal reminders, like “You’re just one step away from a reward!”

Social proofHow many people nearby have done theirs, and a moment to share when you finish.

One tap & auto payTasks done in a single tap, with dues and payment options laid out plainly.

Limited time offersDiscounts that give a reason to act now.

Four reasons people come back

Something for free, or a discount.

A few headaches taken off their hands.

Future benefits, like a better resale value.

Social proof, and a little acknowledgment.

How other apps use games and rewards

I studied streaks, coins as motivation, opponent games, mystery wheels and challenges between friends, screen by screen.

Screens from other apps showing a daily trivia streak, coin quests and a mystery wheel — Three of the patterns. A daily streak, coins as a reason to finish quests, and a mystery wheel.

01Effort gets a reward.Games give extra benefits and delight for the effort people put in.

02One simple currency.Most run on coins you earn and redeem for benefits.

03Many ways to earn.Variety adds curiosity and keeps it from feeling the same every day.

04A little fear of missing out.Rewards you could miss are what bring people back.

Coins every day, and more for finishing real tasks

Most tasks are rare. So the game had to work on days when nothing is due, and pay more on days when something is.

Log in100 free coins, every day.
PlaySpend 50 coins on a round.
WinVouchers, discounts on car services, or more coins.
Do a taskPay a challan, recharge FASTag or renew insurance to get more coins and bigger deals.

Finish every task and get a chance at the jackpot. Nothing pending? Daily coins keep you playing.

Badges for

Challan paidFASTag rechargedService updatedInsurance updatedPUC updatedDocuments uploaded

Every case in the flow has a next step

Logged in or not, new or returning, enough coins or not, online or not, a good score or a bad one. Each case has somewhere to go.

The Play Zone user flow, from the entry points to the rewards page — The user flow, from the entry points to winning and the rewards page.

Three ways into Play Zone

There are three ways in. A banner on the Orbit home, a sheet on the car page, and a module inside My Car.

Orbit home with a Play Zone banner — 01On the Orbit homeA Play Zone banner right under your car, before the deals.

A Play Zone sheet over the car page — 02On your car pageA sheet that introduces it the first time you visit.

The Win Big module inside My Car — 03Inside My CarWin Big sits above the tasks that need attention. The game never hides them.

Four intro cards explain the game

An intro for the first visit, one idea per card.

Intro card, claim coins — 01Claim coins100 free coins every day, just for logging in.

Intro card, use coins to play — 02Use coins to playSpend them to play and win.

Intro card, bonus rewards — 03Bonus rewardsFASTag recharges and challans earn bonus rewards.

Intro card, unlock jackpot chances — 04Jackpot chancesKeep the streak going to unlock them.

Daily rewards that grow each day

Daily rewards from 100 to 350 coins — 01Daily rewardsCoins rise over six days, from 100 on day one up to 350 by day six.

100 coins incoming, unlocking in 24 hours — 02Coins on their wayLocked coins say exactly when they unlock.

Unlock exclusive gifts by completing car tasks — 03Gifts for real tasksExclusive gifts open when you update service, pay a challan or recharge FASTag.

Play a round, or earn more coins

Use 50 coins, with the discounts you could win — 0150 coins a roundWhat a round costs, and what you could win. Prizes include challan, FASTag and brand discounts.

No coins, with three ways to earn more — 02Out of coinsNot a dead end. Three ways to earn more are right there.

The game home with rewards won so far — 03Your game homePlay, claim, exclusive rewards and what you’ve won, in one place.

What you can win

A gift unlocked after a good score — 01The revealA good score unlocks a gift.

A ₹500 Fourdoor digital voucher — 02A brand voucher₹500 off at Fourdoor, with its code, expiry and how to redeem.

A ₹100 challan discount — 03An Orbit discount₹100 off your next challan, a nudge to finish a task.

100 coins won — 04More coinsOr coins, to keep playing.

Your rewards, and the error screens

Rewards page with cashback and vouchers won — 01Everything you’ve wonCashback and vouchers in one place, each with its expiry.

No internet screen — 02No internetOffline gets a screen of its own, not a broken game.

Something went wrong, with a refresh button — 03Something went wrongAn apology and one way forward, which is to refresh.

Why it did not ship

Play Zone was designed end to end, from research and flow to every screen. But it never went live. There are no results to show, only the thinking.

01Design for the days nothing happens.Rare tasks can’t build a habit. A small daily reward can.

02Reward the behaviour you want.Real tasks pay more than the game, so the game keeps leading back to them.

03Map every branch before the screens.Not enough coins, no internet or a bad score. Each one needed somewhere to go.

Cars24 · Explore tab · Buy, Sell, Car Check, Loans

An Explore tab that sells Buy, Sell, Car Check and Loans

People open Explore when they want to know more before they decide. I redesigned it for Buy, Sell, Car Check and Loans, using only the image slots the CMS already had.

A narrated walkthrough of this case study

Buy

Sell

Car Check

Loans

Problem

Explore had to sell four services, but the CMS only allowed image slots. No new components.

What I did

I treated each tab like a salesperson. It answers its buyer’s questions in order, using 14 shared slot types.

Result

All four tabs are live. Out of every 100 people, 36 opened Explore and 20 went on to check cars.

36%of people opened Explore. The goal was 60%

20%went on from Explore to check cars

Upretention. I could not get the exact number

4tabs, all live

RoleProduct Designer

PlatformApp and Msite

StatusLive in all four tabs

We could only use the existing image slots

We could not build anything new. Explore had to use the CMS widgets that already existed, and almost all of them are image slots.

InteractivityLive pricingPersonalisationCustom UIImage slots

So every message had to fit inside a fixed image that the team could change without an app release. I treated this as the brief, not as a problem.

Live component. Swipe the cards.

01 / 08 · Scroll for the next

Top 10 trending used carsExplore trending cars near you!

Find the right car for youExplore used cars with utility, security and assurance

Loans banner, dream car at 6,000 a month

Car Check banner, looked fine until inspection

Why buy used car over new?Used vs new? The numbers don’t lie, save big.

How to buy a used carWe’ll help you find your first perfect car.

View all

Best budget cars

Visit nearby showroomsEverything you need, in one place

View all

Slots are named by their shape, not their content. The shape stays fixed. Anyone on the team can change what goes inside.

The order does the sellingNot any single slot.

Artwork for each tabThe message had to live inside the images.

The images are the pageSo they had to look better than anything else in the app.

I started with what users think, then designed the page

Before any layout, I answered three questions for each tab.

What do they need to knowbefore this feels like a real option?

What worries themthe doubt they will not say out loud?

What helps them decidethe proof that settles it?

The page answers these questions, one module at a time. Here is the live Buy tab.

01 / 07

Scroll →

Tabs and search at the top

The header has the four tabs and search. Someone who already knows what they want can jump straight there.

Show the best offer first

The first cards and banner show the best offer, and the exact saving on a used car compared to a new one.

Portrait · Single banner · Hot deals · New vs used

Stories from real buyers

Stories and videos come early. Buying a used car online should feel like something normal people do.

Stories & videos

Help them pick a type of car

Most buyers know their budget and the kind of car, not the model. Lifestyle cards, trending cars and budget cards give easy ways in.

Square · Carousel · Grid · Tabbed slider

Show loans early

Price is what stops most buyers. The loans banner sits where that doubt comes up, not at checkout.

Single banner · Loans

Show real stores

Real showrooms and trust points, for people who are not sure an online used car is real.

Showroom grid · Trust builder

Useful links at the end

Useful links and the footer. Like a salesperson handing you a card on the way out.

Grid widget · Footer

Scroll to move through the steps. The phone shows the live Buy tab and marks the modules each step uses.

Each tab answers a different question

Each tab starts from the question its user does not say out loud.

Buy

“Is a used car the right choice? And which one?”

The real doubt is not which car. It is whether buying used is smart at all. Then there are too many options to choose from.

Why buy used car over new? creative — The saving shown for real models. Creta ₹8,85,000, Swift ₹6,50,000, Honda City ₹11,25,000. Not just “used is cheaper”.

01 / 05

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Why buy used over new

The same model, new price next to used price, and the saving in rupees.

Choose your type

Six lifestyle cards, for people who do not have a model in mind.

Trending cars, budget cards

What others are buying, and cheaper options.

Trust points and real stores

Real stores behind the listings.

Loans banner

The money question, answered where it comes up.

Scroll down. The phone follows the live Buy tab.

Sell

“Is now the right time? Can I even sell this car?”

Sellers keep putting it off. The page had to show that waiting costs money, and that the problems are already handled.

Sell Without Stress creative — The three things that stop a sale, each answered in one line. A loan still on the car, not being the first owner, and pending challans.

Upgraded with just a little extra creative — Selling shown as the first step of an upgrade. Sold at ₹5 lakh, into a ₹6 lakh car for ₹1 lakh more.

01 / 04

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Best time to sell is now

The car’s value today against next year, shown as money you lose by waiting.

Sell without stress

The three things that stop people from booking. A loan on the car, not being the first owner, pending challans or PUCC. Each answered in a line.

Upgraded with just a little extra

Sold at ₹5 lakh, bought at ₹6 lakh. Selling becomes the first step of an upgrade, not a loss.

Exchange and scrap

Options for people who think their car is not worth selling.

Scroll down. The phone follows the live Sell tab.

Car Check

“Why would I pay for this?”

Inspection is the hardest to sell. People do not know what they cannot see. The page had to show the hidden risk.

Don't Regret After Delivery creative — Real risks, named clearly. Paying too much, a tampered odometer, a demo car sold as new.

Car value after inspection creative — Value before and after the inspection, with the money it saved. The cost becomes a return.

01 / 03

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Don't regret after delivery

Stories of people who paid too much, or got a demo car sold as new.

Car value after inspection

Before and after, and the money the inspection saved.

What we actually check

PDI, odometer, demo car and other checks. Being specific builds trust.

Scroll down. The phone follows the live Car Check tab.

Loans

“Which of these is for me?”

Three products for three different needs. A used car loan, a loan against your car, and a credit card. A short quiz helps people find the right one first.

01 / 04

Scroll →

Used car loan

A dream car at a monthly price, for people who think they cannot afford one.

Loan against car

Cash from a car you already own. A different need, shown as its own product.

Credit card

A third option, for people who came for one thing and could use another.

A short quiz

It points each person to the product that fits them.

Scroll down. The phone follows the live Loans tab.

Results and next steps

How we measured it

36 of 100 people opened Explore, and 20 went back to check cars

We tracked how many people opened Explore, and how many then went back to check cars.

Retention went upI could not get the exact number

Came to the app

100

Opened Explore

Goal 60

Went back to check cars

Out of every 100 people

BuyLive

SellLive

Car CheckLive

LoansLive

All four tabs are built from the same set of slots. No new components.

NextA new vs used price calculatorSo people see the saving on their own car, not a sample.

NextTest the order of modules in each tabEasy to do, because every module is its own CMS slot.

Cars24 · Location page · App and Msite Shipped

A location page that brings people into Cars24 stores

Cars24 had no location page. People could reach a showroom page only through a long, confusing flow. I designed one page that shows the stores near you and helps you decide to visit.

A narrated walkthrough of this case study

Store list

No store in your city

Problem

There was no location page. The showroom page was hard to reach, so finding a store took too many steps.

What I did

Designed a location page that lists nearby stores with what people need to pick one and go.

Result

Calls to stores 42%. Visits to store pages almost 64%.

42%calls to stores

64%visits to store pages

RoleProduct Designer

PlatformApp and Msite

Research20 customers, met in stores

There was no location page. Finding a store took too many steps.

Cars24 had a showroom page, but people could reach it only through a complex flow.

Visiting a store is a big step. People give up part of their day and travel across the city. So the page had to do more than list addresses. It had to help people feel sure the trip is worth it.

The store list. Each card helps people decide, not just find an address.

A Cars24 store, where we spoke to customers

Research

We went to the stores and talked to real buyers

We did not test versions of the page. We learned from people in the stores.

1
20 customersWe spoke to 20 customers in Cars24 stores.
2
As customers firstWe walked in the way a buyer would. Then we talked to people normally.
3
Spinny tooWe visited a Spinny store to see how people visit a competitor.

What we learned about

Five things we learned about store visitors

From who walks in to how they make the final choice.

The person

Who visitsThe kinds of people who come to a store.

Why they comeTheir reason for visiting.

Before the visit

How they planHow they plan the visit before leaving home.

At the store

Booked or exploringHad they already booked a car, or were they just looking?

The choice

How they decideHow they make the final choice.

Picking a store takes five steps. A store list only helps with the first

01Find“Which stores are near me?”

02Compare“Which store has more cars?”

03Check“Is it open? Can I call first?”

04Decide“Is it worth the trip?”

05Visit“How do I get there?”

A plain store list stops here

Where people decide. Most of the design work went here

The visit

Each part of the store card answers one question

The card looks simple. Each part removes one reason not to go.

01 / 05

Scroll →

Number of cars

People travel only if there is real choice. The card shows how many cars the store has. To see them, people open the store and tap Go Inside.

Answers “Will there be enough to choose from?”

Distance

The whole trip depends on it, so it is shown clearly and not hidden in the address.

Answers “Is it close enough?”

Call the store

A two minute call is better than a wasted afternoon, so the button sits right on the card.

Answers “Can I check something first?”

Store photo

People pick the store they would rather visit. The photo makes each store look different, not like another pin on a map.

Answers “What will I walk into?”

Hours and directions

Nobody wants to reach a closed store. Directions open the route right from the card.

Answers “Will it be open? How do I get there?”

135+ Cars

Piyush Mahendra Mall

Sector 56, Gurgaon

4.5 km away · Get Directions

Open · Closes at 8 PM

Parking availableCut

Call us nowView showroom

We left parking off the card on purpose

Every Cars24 store has parking. If something is true on every card, it does not help anyone choose. It only takes attention away from what is different.

True on every card→tells you nothing about this store

The nearest store is not always the best one

A store a little farther away can be the better choice if it has many more of the cars you want.

ExampleLooking for an SUV under ₹10 L

Best for you

250+ Cars

Showroom B

Sector 18, Gurgaon

7.2 km away · Get Directions

Open · Closes at 8 PM

Call us nowView showroom

Distance7.2 km

Cars in stock250+

SUVs under ₹10 L21

Nearest

120+ Cars

Showroom A

Sector 56, Gurgaon

4.5 km away · Get Directions

Open · Closes at 9 PM

Call us nowView showroom

Distance4.5 km

Cars in stock120+

SUVs under ₹10 L6

2.7 km more for 3.5 times the choice.Both cards show the same details in the same places, so people can see when the farther store is worth it.

The banner gives four reasons to visit Cars24

Above the store list, four short reasons to choose Cars24 over a local dealer.

Cars24 banner with 200+ showrooms — The banner gives the reason to visit before the list starts.

Many storesThere is a store near almost everyone.

Lots of carsEnough in one place to be worth the trip.

Verified carsEvery car is checked.

Car expertsReal people help you in the store.

One page for people exploring and people who booked

Our store visits showed two groups. Some had already booked a car. Others were just exploring. The page works for both.

Exploring

Reads the bannerWhy Cars24

→

Compares storesDistance, cars, hours

→

Picks a storeWorth the trip

Booked a car

Finds the storeRight from the list

→

Checks hours or callsBefore leaving home

→

Gets directionsAnd goes

Same page, two needs. People who are exploring compare stores. People who booked a car go straight to calling and directions.

No store in your city

If your city has no store, the page shows nearby cities

Some people search a city where Cars24 has no store yet. If the page simply ends there, we lose someone who wanted to buy.

1
Says it plainly“No showroom in your city yet”, with no error and no apology.
2
Points to nearby citiesExplore nearby cities shows trusted stores close by.
3
Keeps the buyer movingCar buyers will travel for the right car, so the page shows where to go next.

Impact

Calls to stores up 42%, store page visits up almost 64%

Before this, there was no location page. The project manager and I tracked calls to stores and visits to store pages.

42%calls to stores

64%visits to store pages, almost 64%

The page now helps people decide to visit, not just find a store

Buying a car starts online and ends in a store. The page does not just show where the store is. It gives people enough confidence to go.

BeforeA list of addresses“Where is a Cars24 store?”

→

AfterA page that helps you decide“Is this store worth the trip?”

Am I sure enough to spend my time going here?The question that shaped the page

01Start with the right question.“Where is the store” and “is it worth my trip” lead to very different pages.

02Research shaped the layout.The card follows the questions people asked in stores.

03Leaving things out is a choice.Dropping parking helped more than another badge would have.

Dew Solutions · Times Internet · Landing page redesign Shipped

A new Times Internet homepage that brings in advertisers

Times Internet’s homepage had to convince CXOs and marketing heads. I redesigned it around reach and proof, with enough calls to action in the right places to start a conversation.

A narrated walkthrough of this case study

timesinternet.in

Problem

Times Internet’s homepage had to win over CXOs and marketing heads, with 40+ products competing for space.

What I did

Ordered the page the way an advertiser decides. Scale, fit, proof, then an easy way in. CTAs sit where people are most ready to act.

Result

40% queries for services and 20% more collaborations.

40%queries for services

20%collaborations

40+digital products on one homepage

14regional languages to advertise in

RoleProduct Designer

AgencyDew Solutions

ClientTimes Internet

PlatformWeb & mobile

One homepage had to show 40+ products

News, sports, entertainment, music, video and transaction marketplaces, from The Times of India to Cricbuzz. The homepage had to hold all of it.

NewsThe Times of India

SportsCricbuzz

EntertainmentShows & culture

MusicStreaming & audio

VideoWatch everywhere

MarketplacesTransaction based

What Times Internet asked for

Design and develop a new homepage that shows Times Internet as a leader in India’s digital space.

Challenge 1. Curation & priorityThere is a lot of content across many products. What gets space on the homepage, and in what order?

Challenge 2. Enough CTAsThe business goal is conversions. So the page needs enough CTAs, placed where people are most ready to act.

Six questions we asked advertisers

Interviews with the advertisers the page needed to convince.

What digital platforms do you consider most impactful for reaching your target audience in India?

How do you find a platform for collaborating?

What factors influence your decision when choosing an online advertising platform?

What are the biggest challenges you face when running online advertising campaigns?

If you could partner with a leading Indian digital media company, what qualities would you find most attractive?

How would you like to be approached by a digital media company for advertising partnerships?

What advertisers told us

Six insights, each of which became part of the page.

Lead with reachShow Times Internet’s dominance with numbers on how many users it reaches.

Languages & sectorsShow reach across languages and industry sectors.

Why partnerSpell out the benefits of advertising with Times Internet.

ProofSuccess stories from brands that already partnered.

Their real worriesROI, precise targeting and brand safety.

Data & analyticsShow how data drives campaigns that work.

The page is for people who control the ad budget

Decision makers who control the budget. Evidence wins them over, not adjectives.

Demographics

Age28 to 55+

LocationUrban & metro India

IncomeHigh, and they control the budget

Job titles

CEOCMOBrand DirectorHead of Digital MarketingPerformance Marketing ManagerGrowth Marketing ManagerMedia Buying Manager

Industries

Ecommerce & retailFMCGTech & telecomBFSIEdTechHealthcare & pharmaMedia & entertainmentTravel & hospitalityAutomotive & manufacturing

Needs & challenges

Reach across languages & regions
Awareness that converts
Target by demographic & interest
Measure and improve ROI
Make sense of a complex ad market
Brand safety & compliance

Values & motivations

Market impact & growth
Stay ahead of competition
Decisions based on data
A reputable, reliable partner
Advanced targeting
A trusted online presence

Media habits

Business news & publications
LinkedIn
Industry conferences & events
Thought leadership & case studies

The page follows how an advertiser decides

The page follows the way an advertiser decides. Scale first, then fit, then proof, then an easy way in.

01 / 10

Scroll ↓

An animated intro

The hero cycles through product categories with changing images, to catch attention as soon as people land.

Hero

Reach shown at the top

“#News for 550 million users and counting” sits right under the headline.

Hero

One clear message

“Everything. Everyday.” says there’s a product for every daily need.

Hero

Targeted advertising

40+ digital products to reach the right people by interest.

Products

14 languages, all of India

Advertise in 14 regional languages to connect with all of India.

Outreach

550M+ monthly users

550M+ monthly users. The size of the audience, shown to the buyer up front.

Audience

Each product with its numbers

Each product shows its numbers, like The Times of India at 202.5M monthly users. An Advertise CTA sits right there.

Our Products

Big numbers, then a partner button

No. 1 trusted news source, 2 in 3 online Indians, 14 languages. Then “Cobuild your brand”.

Partner with us · Cobuild

Ad services with their reach

Display ads and more, each with its impact. Reach 400M. Command 7 in 10 online Indians.

Our Services

All product brands in one place

A wall of product brands like TOI, ET, Navbharat Times and more. It shows what a partner gets access to.

Product logos

Scroll down. The browser scrolls the live homepage, and the cursor shows what each section asks a visitor to do.

40% more service queries and 20% more collaborations

40%queries for services

20%collaborations

Uptime spent on the homepage

What I learned

01The homepage is the most important page.It’s the first impression. Make it clear, informative and engaging, and lay it out so people get everything at a glance.

02Clear, strong communication to the stakeholders.

03Meaningful animation.Every animation should have a purpose. Extra movement distracts and hurts the experience.

Cars24 · Bharat RTO · Vehicle management app Lead designer · Shipped

Bharat RTO grew from 3K to 6 lakh users

How I redesigned Bharat RTO, a vehicle management app, so people didn’t just install it. They stayed.

A narrated walkthrough of this case study

Before

→

After

Problem

People installed Bharat RTO, then left. Only 28% finished onboarding and 2.2% came back after 30 days.

What I did

I studied live data, competitors and research. Then I rebuilt onboarding and the homepage around what I found.

Result

At the same user base, onboarding went 28% → 70%, sessions 2.2 → 8.3 min, and vehicles added 10,890 → 31,740.

0xactive users

0%D30 retention

0xsession time

3 monthsto get there

RoleLead Product Designer

Timeline3 months

CompanyCars24

WithPO, PM, developers, marketing, founders

Bharat RTO gives Cars24 a recurring relationship with 20 Cr+ vehicle owners

Everyday vehicle needs bring owners to Bharat RTO, creating opportunities for Cars24 across services, resale and monetisation.

Everyday vehicle needs

ChallansCheck and pay fines
InsuranceReminders before expiry
PUCCPollution certificate status
RegistrationLive RC details

Bharat RTO

A recurring touchpoint for vehicle owners

Reach

20 Cr+vehicle owners reached

Value for Cars24

Service leadsResale, insurance and loans
Monetised trafficAds, affiliates and brand partnerships
New customersOwners Cars24 could not reach before

People installed the app, then left. Only 28% finished onboarding and 2.2% came back

These are the old app’s numbers, from August.

Bharat RTO, the app as it was — The app as it was

0%Onboarding completion7 in 10 never finished

0 minAvg. session timePeople left quickly

0Vehicles addedPer 30k users, in August

0%D30 retentionAlmost nobody came back

The two problems were onboarding and the homepage

I checked onboarding, the homepage, other apps and secondary research.

01 · Onboarding review

Old onboarding took six screens and five taps

01 / 06

Scroll →

It took three screens to explain the app

It takes three screens before anyone learns what the app is for.

Titles and text said the same thing

Titles and body text repeat the same content.

The role question came too early

It asked people to pick a role before they reached the homepage. This works better later, right before we show their vehicle info.

Permissions felt forced

Not everyone is comfortable with notifications. Here they come bundled with location, so they feel required.

Tapping “Later” did not skip location

Tap “I’ll do it later” and the app asks for location again, with no way to skip.

5 taps to reach the homepage

More than any other app we compared.

02 · Homepage review

The old homepage pushed adding vehicles and hid the services

The old homepage before adding a vehicle — Before adding a vehicle

The old homepage with vehicles added — With vehicles added

1
Prime space, doing nothingThe top of the homepage showed nothing useful.
2
Type it like a number plateWhile typing, the number should look like a number plate.
3
An oversized vehicle cardIt took lots of space but gave the owner nothing extra.
4
Services were hiddenThe page pushed adding more vehicles, not the other services.
5
History nobody asked forPeople check random numbers, so search history rarely helps.

03 · Competitor analysis

Other apps reach the homepage in 2 or 3 taps

Taps to reach the homepage

Park+

Spinny

Cars24

Carinfo

Bharat RTO (before)

Park+An overview of the whole app on arrivalOnly 2 taps to onboard.

SpinnyOne less tapPicking the phone field and typing are merged into onboarding. It takes 3 taps to reach home.

Cars24Everything you can expect, in one screenEasy to understand, with little animation. It takes 3 taps to reach home.

CarinfoEverything in a single frameIt learns how you relate to your car in an interactive way. It asks for location with the app visible behind.

Swiggy & Blinkit onboarding, screen 1 of 4

Swiggy & Blinkit onboarding, screen 2 of 4

Swiggy & Blinkit onboarding, screen 3 of 4

Swiggy & Blinkit onboarding, screen 4 of 4

Swiggy & BlinkitNamed slides, not dotsEven if you skip slides, you still get the overview. A video intro makes it relatable.

04 · Secondary research

Proven patterns from UX case studies, plus the features people actively search for.

People dropped off at every onboarding step. Each fix targets one number

Here is where people dropped off, and what we changed.

Out of every 100 people

60%

left during the long onboarding

So we cut it to 3 steps.

70%

skipped the intro carousel

So we put the key info on one screen.

99.66%

left when asked questions up front

So we ask for details later, after people see the value.

First screen

decides if people trust the app

So we made the branding strong from the very first screen.

Each grid is 100 people. Pink shows who left.

Three rules for the new homepage

The new homepage, vehicle search at the top — 1Put the vehicle at the centreAdding a vehicle stays at the top. One place for your vehicle brings people back.

The new services grid — 2Only add what earns its placeOnly features that did well in tests made it, and we reused what already worked.

Street signs and the RTO quiz — 3Make it worth coming backLearning games like street signs and the RTO quiz give people a reason to return.

11 new features, each one based on the research

In the order people meet them, from onboarding to the garage.

01 / 11

Scroll →

Onboarding

More animations

Why: The app felt dry and static
For users: Engaging, delightful interactions
Impact: Improves brand perception
UX: Motion for small interactions

Homepage

Consistent branding

Why: The design looked unbranded
For users: A recognisable, trustworthy app
Impact: Aligns with the Cars24 ecosystem
UX: Stays top of mind

Homepage

Bottom navigation

Why: The floating button and menu were confusing
For users: Direct access to core features
Impact: Reduced drop off by 20%
UX: Mobile UX standard

Homepage

A separate challan page

Why: It was buried earlier
For users: A central view of fines
Impact: A page that can earn money (payment / affiliate)
UX: High intent actions get priority

Homepage

Banners that point to hidden features

Why: Many tools were underused
For users: Shown through banners and nudges
Impact: Higher feature adoption
UX: Easier to find

Homepage, further down

RTO exam practice

Why: Attract younger users preparing for a licence
For users: Education + utility
Impact: Drives new user acquisition
UX: Gamified learning

Homepage, further down

Learn street signs

Why: Helps learners and casual users
For users: Visual education, fun interaction
Impact: Keeps people active after core tasks
UX: More reasons to open the app

Homepage, further down

Clear messages at the right time

Why: People didn’t know what was available
For users: Smart nudges and messages at the right moment
Impact: Teaches people and cuts support needs
UX: Shows more only when needed

After adding a vehicle

Pending notifications

Why: Users missed key deadlines
For users: Timely alerts for challans and insurance
Impact: More people opted in to reminders
UX: Builds a habit

After adding a vehicle

One tap to your car

Why: It was 3 taps away
For users: One tap access to your car
Impact: Deeper sessions, more tasks done
UX: Matches how people think

Garage

A garage for all your vehicles

Why: Vehicle data was scattered
For users: All your cars in one place
Impact: Cross sell insurance, service, resale
UX: A sense of ownership keeps people coming back

Onboarding is now three simple steps

Onboarding was rebuilt around the numbers. Fewer steps, nothing hidden, nothing asked too early.

New Bharat RTO onboarding, one static image instead of a carousel — 01One static image, not a carouselA car, front and centre, says “core vehicle management app”. Nothing to skip.Why 70% skipped the old intro carousel.

New Bharat RTO onboarding, easy and clean onboarding — 02Easy, clean onboardingPhone number, OTP, done. The whole start fits in three short steps.Why The long onboarding lost 60% of people.

New Bharat RTO onboarding, half the location screen on purpose — 03Half the location screen, on purposeA glimpse of the homepage behind it shows people they’re almost done, so fewer drop off.Why Asking questions up front lost 99.66% of people.

New Bharat RTO onboarding, a homepage that leads with your vehicle — 04A homepage that leads with your vehicleThe same clarity carries into the homepage, with services right below.Why Most visits are to check a vehicle, its challans and insurance.

We tried 12 homepage designs before the final one

Here are all twelve, from first idea to final.

The explorations slide past as you scroll. You can swipe them too.

The new homepage shows every service and sends leads to Cars24

Keep scrolling and the old homepage turns into the new one. You can drag the line too. Below it, each part of the new homepage is explained.

OldNew

Old homepage

1
Prime space, doing nothingThe top of the page showed nothing useful.
2
An oversized vehicle cardLots of space, nothing extra for the owner.
3
Services were getting hiddenThe tools people wanted sat behind menus.

New homepage

Each part of it, and why it is there, follows right below.

01 / 07

Scroll →

All services in one grid

Tools the old app buried behind menus now sit in one grid at the top.

Why The old homepage hid the services behind menus.

Other Cars24 services, one tap away

Services from other business units sit right alongside the RTO tools.

Why Owners already need loans, insurance and car checks.

Street signs and an RTO quiz

Street signs and an RTO quiz give people a reason to come back.

Why People told us they want to learn to drive.

Car listings for your next car

Car listings turn a utility visit into a lead for the next car.

Why Many owners are thinking about their next car.

Upload your vehicle documents

The document vault invites people to keep their vehicle papers in the app.

Why Vehicle papers were scattered across apps and folders.

Car news from Autoverse

Engaging content from Cars24’s Autoverse unit keeps the feed alive.

Why People ignore static pages, so the feed keeps changing.

Loan offers where people need them

Engaging ways into Cars24 loans, placed where people show interest.

Why People showed interest in car loans.

Every flow in the app, screen by screen

35 screens across five flows, in the order people use them. Keep scrolling to move through them, or tap a flow to jump to it.Swipe each flow sideways to see its screens.

01 / 35

Flow 1 of 5

RTO quiz and street signs

Two games that teach the rules of the road and give people a reason to come back.

9 screens →Swipe to see all 9 screens →

01Learn, on the homepageStreet signs and the RTO quiz sit right under the services.

02The quiz opensA short loading screen in the quiz colours.

03One question at a timeEight questions, with progress on top.

04A wrong answer teachesIt shows the right answer before the next question.

05A good scoreThe score, then every answer to look back at.

06A low scoreA kind nudge to review the rules and try again.

07Street signs opensThe same pattern, in blue.

08Signs by typeMandatory, cautionary and informatory, each with examples.

09Every sign in a groupView all shows each sign with its name.

Flow 2 of 5

Check and pay challans

From the homepage to paying a fine, with login only when it is needed.

10 screens →Swipe to see all 10 screens →

01Start on the homepageChecking challans is the first thing on the homepage.

02The challan pageThree simple steps, and the common reasons for a challan.

03Log in with a phone numberAsked only when people want their challans.

04Then the OTPWith SMS or a call if it does not arrive.

05Enter the vehicle numberOr tap a recent search.

06Fetching challansPeople can leave. We tell them when it is done.

07Unpaid challansOnline and offline, pay one or many at once.

08Court challansSome must be settled in court, so the page says where.

10No challansA small reward when the vehicle is clean.

Flow 3 of 5

Check insurance

The insurer, policy and expiry for any vehicle, and a clear answer when nothing is found.

5 screens →Swipe to see all 5 screens →

02SearchingA short wait while the policy is fetched.

03Insurance detailsInsurer, policy number and expiry date.

04Nothing foundSaid plainly, with no error code.

05Save the vehicleSave it as your car for a more personal app.

Flow 4 of 5

Everything about a vehicle

All the RC details on one page, with challans, selling and documents one tap away.

8 screens →Swipe to see all 8 screens →

01Fetching detailsA playful loader while the RC is fetched.

02One page for the vehicleOwner, RC, finance, insurance and documents in one scroll.

03Share itSend the vehicle details to anyone.

04Challans for this vehicleOne tap from the vehicle page.

05Sell this carThe details come filled in from the RC.

06DocumentsLicence, RC, insurance and pollution papers together.

07Report an issueIf a detail is wrong, people can tell us.

08Vehicle not foundA clear way to search again.

Flow 5 of 5

RC transfer and licence help

Short forms that connect people with an agent who does the paperwork.

3 screens →Swipe to see all 3 screens →

01RC transferThe benefits, a short form, then the process and answers.

02Pick a citySearch, or tap a popular city.

03Driving licence helpThe same pattern, for a new licence.

From August to December, onboarding grew 2.5x, session time 3.8x and vehicles added 2.9x

Users grew, so raw totals would look too good. We compared at the same base, per 30k users, August vs December.

AugustDecember

🚗 Vehicles added

10,890

31,740

191.5%

⏱️ Avg. session time

2.2 min

8.3 min

277.3%

✅ Onboarding completion

28%

70%

150%

📲 D30 retention

2.2%

3.8%

72.7%

What people use, want, ignore and dislike in the app

What we learned about how people really use the app.

👉 Major interactionRTO check · Challan view · Insurance · Garage

👀 Interested inLearning to drive · Getting a car · Car loans

💤 IgnoringCarousel ads · Long readings · Static things

😡 Frustrated atIncomplete flows · Services not separated · Looks dummy, too few animations

These findings shape the next update to the app.

Got a problem worth solving?

Bring me the messy, high stakes one. Let's turn it into something people love to use.

LinkedIn ↗

neeleshux@gmail.com

Resume ↗

I explore. I question. I design. I simplify.

My few selected work

A simpler FASTag recharge for the Cars24 app

A daily game that brings people back to Orbit

A location page that brings people into stores

An Explore tab that sells Buy, Sell, Car Check and Loans

A new Times Internet homepage that brings in advertisers

Bharat RTO grew from 3K to 6 lakh users

My fun experiments

One command centre for everything

A design mentor that shows up daily

A hero you can play with

Good to know before you reach out

Hi, I’m Neelesh. I design for real life, not the screen.

Where I’ve worked

Delicut

CARS24

Dew Solutions

Off the clock, I draw

Questions about me

Cars24 had FASTag. Hardly anyone used it.

The goal was more recharges and repeat users

Why people did not recharge on Cars24

Cars24 is missing from FASTag search results

Four questions the redesign had to answer

How Park+, CRED, Paytm and Cars24 handle recharge

What was wrong with our current screens

Each problem, its fix, and what it should improve

Your car, its balance, and one tap to recharge

Autopay tops up the FASTag on its own

Clear screens when a payment fails

Recharge history and error screens

Six more ideas to build the recharge habit

Why it did not ship

Car tasks are too rare to bring people back

The goal was to bring people back every week or month

Six ways to bring people back

Four reasons people come back

How other apps use games and rewards

Coins every day, and more for finishing real tasks

Every case in the flow has a next step

Three ways into Play Zone

Four intro cards explain the game

Daily rewards that grow each day

Play a round, or earn more coins

What you can win

Your rewards, and the error screens

Why it did not ship

We could only use the existing image slots

I started with what users think, then designed the page

Tabs and search at the top

Show the best offer first

Stories from real buyers

Help them pick a type of car

Show loans early

Show real stores

Useful links at the end

Each tab answers a different question

Buy

Why buy used car over new?

Why buy used over new

Choose your type

Trending cars, budget cards

Trust points and real stores

Loans banner

Sell

Sell Without Stress

Upgraded with just a little extra

Best time to sell is now

Sell without stress

Upgraded with just a little extra

Exchange and scrap

Car Check

Don't Regret After Delivery

Car value after inspection

Don't regret after delivery

Car value after inspection

What we actually check

Loans

Used car loan